Since founding her eponymous brand in 2016, Mercedes Morin has charted a course marked by creativity and authenticity.

A graduate in textile design and fashion design, she nurtures her passion by developing two collections of clothing and accessories per year, favoring entirely local production. His mother, a costume designer, was the pillar in transmitting his love for manual creation, thus helping to shape his artistic identity.

Belle et rebelle is a women's fashion boutique where you'll discover Quebec designer clothing, locally made jewelry , and unique accessories . It's the perfect place if you're looking for an independent boutique in Montreal that focuses on local fashion , slow fashion, and female entrepreneurship . Whether you're looking for comfortable and stylish clothing, original gift ideas, or ethical and sustainable pieces, our boutique on Saint-Hubert Street is a must-see in Montreal.