At the heart of local creation since 2007
Anne Lesperance founded Belle et Rebelle in 2007 in a small location in Rosemont la Petite Patrie, with the desire to promote emerging designers from Quebec and to make local creation as accessible as possible.
What is being beautiful and rebellious?
To be strong and vulnerable, to be confident and humble, to be bold and cautious, to be thoughtful and spontaneous, to be powerful and sensitive, to be assertive and modest, to be courageous and reserved, to be self-assured and approachable!
Do you feel beautiful and rebellious?
A moment with us is...
Be immersed in a warm and friendly environment where more than a hundred emerging designers and creators await you, each overflowing with talent and creativity.
Discover our carefully selected gems every week: treasures you won't find anywhere else.
Clothing, jewelry, beauty or home accessories… each creation is a tribute to originality, attention to detail and impeccable quality.
Take some time to treat yourself, we can't wait to welcome you!
The team
We are an all-female team, passionate and determined to showcase local creativity. Every visit to our shop is a unique adventure, fueled by the energy and camaraderie of our team. A warm and welcoming experience that reflects your personality!
The founder
Hello, my name is Anne .
An avid traveler and passionate about projects, I am the owner of Belle et rebelle. Since 2007. I oversee the smooth running of operations, marketing and development of the store.
It's an honor to have such a loyal clientele over all these years; it motivates me every day to offer you the best! I am also deeply grateful to be surrounded by exceptional women who make all the difference in this adventure.
Director of Operations
Hello, I'm Séverine .
I joined the beautiful Belle et rebelle team in 2020 as Director of Operations.
I oversee the smooth running of the boutique, manage human resources, and act as a liaison between our customers, marketing, and designers. Deeply committed to eco-responsible fashion, I find it inspiring to be able to showcase beautiful pieces, ethically designed right here in Quebec.
Purchasing Director
Hello, I'm Celine .
Passionate about the arts and everything related to design, I have been working for over 15 years in the development of fashion products, first as an employee in textile companies, then as an entrepreneur for several years. What I like best: finding beautiful brands and selecting inspiring products to enhance everyday life. My mission at Belle & Rebelle is to ensure that our purchasing choices reflect the vision and values of the store, by favoring local and sustainable products as much as possible, while maintaining a unique and inspiring selection.
Purchasing Manager
Hello, my name is Violaine.
Curious and passionate about creative worlds, I am driven by a desire to support local craftsmanship, to promote meaningful projects, and to bring a touch of gentleness and care to everything I do. Working here allows me to combine attention to detail, commitment, and sensitivity—three qualities that are dear to me every day.
I wear many hats at Belle et Rebelle, as I handle jewelry purchasing, invoicing, and event organization. I enjoy connecting designers with our customers and contributing to a space that showcases local talent.
Logistics Manager
Hello, I'm Luna .
New resident of Quebec. I decided to settle here for love, and ultimately, Montreal is also what makes my heart beat.
I handle the online product listing, order preparation, and after-sales service. My goal is to ensure your complete satisfaction by resolving your concerns and shipping your orders quickly and carefully. Friendly and responsive, I do everything I can to make your online shopping experience as pleasant as possible!
Communications Manager
Hello, my name is Julie .
Trained in communication/marketing and a great enthusiast of fashion and graphic art, I ensure that Belle et rebelle reflects its values through our visuals, our words and our actions, both in store and online.
In search of a space that makes sense, where ideas flow freely and where energy is focused on creation and collaboration, I found my place here in 2023.
My work is my passion: joining a company operating in a modern, aesthetically pleasing environment and upholding ethical values was essential for me. So here I am!
Committed communications officer
Hello, my name is Coralyne .
Passionate about fashion and committed to its ecological and social transition, I'm thrilled to join Belle et Rebelle, a company that promotes local creativity. Creative, curious, and a good listener, you'll find me both in-store offering my best fashion advice and behind your screens handling communications and marketing! New to the team, I'm delighted to join a 100% female-led company and I can't wait to be a part of this exciting adventure.
Sales consultant
Hello, I'm Marie-Eve.
I currently hold the position of Floor and Merchandising/Visual Manager.
The value of Belle et Rebelle that represents me the most would be the social and environmental awareness that we and our local creators have.new techniques to create unique visual experiences.
Sales consultant
Hello, I'm Lyne.
Self-taught and hands-on, creation and design have always been part of my life. I studied interior design, which opened me up to so many possibilities. This fascinating world of creators, artists, and artisans, where art in all its forms gravitates, still inspires me today.
I started my own business, with almost no experience, but full of convictions, ready for anything! This wonderful project of running a shop lasted 20 years, and that's my great pride.
I learned everything there, from importing to marketing, including the creation of clothing, jewelry, etc.
Also proud to have built a team of incredible women...one of them was Anne,...a very young Anne,...who would become a few years later, the founder of Belle et Rebelle. The bonds have always remained and since June 2025 the roles have been reversed, it is she who offers me a tailor-made position in her team of incredible women!
You will see me advising, marketing, redoing windows, as well as preparing your online orders, etc. A real hybrid! I can tell you how privileged, pampered and above all proud I feel to be here!!
Sales consultant and seamstress
Hello, I'm Carolina .
Chilean designer and seamstress.
I have been passionate about sewing since my childhood, and it is here, in Quebec, that I realize my dream: to have a workshop with my own brand. A brand that shares similar values to those of Belle et rebelle.
I am deeply attached to the idea of dressing creatively and comfortably. For me, each garment is much more than just a piece: it is a story, an emotion and, above all, an identity.
Proud and happy to contribute to a boutique that promotes local creation, I will be there to offer you a warm sales service as well as for all the alterations and retouching that will make your clothes perfect.
Sales consultant
Hello, I'm Alice.
Passionate about fashion and local creation, I have been at Belle et rebelle for over a year. It is a place that makes me happy and where I continue to acquire new knowledge in the Quebec fashion world! I have a personality overflowing with energy and creativity. I love to travel and discover new landscapes. I am very refined and I can easily help you find the perfect outfit that will bring out your character and set you apart from everyone! :)
Sales consultant
Hello, I'm Morgane.
A young French woman, I left everything in Champagne for a unique Quebec experience: opening my yoga studio and losing myself on the roads of Quebec.
Between two classes and a road trip, find me at Belle et Rebelle!
As a passionate consultant, I'm passionate about finding THE piece that suits you and the cherry on top? That you leave the dressing room saying "ok, I'm beautiful."