At the heart of local creation since 2007
Anne Lesperance founded Belle et Rebelle in 2007 in a small location in Rosemont la Petite Patrie, with the desire to promote emerging designers from Quebec and to make local creation as accessible as possible.
What is being Belle et Rebelle?
Be strong and vulnerable, be confident and humble, be bold and cautious, be thoughtful and spontaneous!
Do you feel Belle et Rebelle?
A moment at Belle et Rebelle
Immerse yourself in a warm and friendly universe in which you will find more than a hundred designers and emerging creators, all very talented.
Every week, discover our latest new arrivals selected with care (and with love) as well as exclusive products that you will not find anywhere else: clothing, jewelry, beauty or home accessories.
Originality, attention to detail and quality manufacturing are the essential criteria for each novelty.
The team
We are a team of girls passionate about fashion and the trends of today and tomorrow. Smiling and attentive, our mission is to support you in your shopping experience by sharing our best advice and tips.
The founder
Hello, my name is Anne Lesperance .
I'm 45 and have two grown kids 18 and 19 who I love messing around with!
I am an inveterate traveler and I thrive on projects. Oddly enough, I like all things “arm job” and renovations and I can open a beer with a screwdriver…that makes me very proud!
I have owned Belle et Rebelle since 2007. I oversee operations, marketing and development. I'm also the one who chooses all the clothes you find in store!
manager and director of operations
Hello, my name is Séverine .
I'm a big fan of the outdoors, pottery and DIY of all kinds, I always cross Montreal on my bike looking for new adventures. After some time in Asia and France, I decide that Quebec is where I feel at home.
I started in October 2020 working with the wonderful team at Belle et Rebelle as Director of Operations. I take care of HR, make sure everything is going well in the store and I make the link between customers, marketing and designers.
STRATEGIC DIRECTOR
Hello, my name is Céline .
Passionate about the arts and everything related to design, I have been working for more than 15 years in the development of fashion and lifestyle products, as an employee for textile companies then as an entrepreneur for several years. What I prefer: finding pretty brands and finding inspiring products to enhance everyday life. My mission at Belle&Rebelle is to ensure that our strategic decisions (style, sourcing, image) and their implementation are aligned with the vision and values of the store: local, sustainable and responsible.
communication and art director
Hello, my name is Julie .
Trained in communication skills and passionate about fashion and graphic art, my job is to highlight, strategically and visually, the projects and values of Belle et Rebelle. My work is my passion, associating myself with a brand that evolves in a modern aesthetic universe and which embodies ethical values, was, for me, essential. So here I am on the team!
sales consultant
Hello my name is Luna .
New resident of Quebec. I decided to settle here out of love, and ultimately it's also Montreal that makes my heart beat.
My favorite things in life are laughing and singing. If you see me without my smile, it's because I'm sleeping!
It is my love for human contact that brought me to Belle et Rebelle. I have always been passionate about clothes, each piece has its value and its potential. It is a pleasure for me to help customers find THE perfect outfit, the one in which they will feel good.
floor manager
Hello, my name is Marie-Eve .
I currently hold the position of Floor and Merchandising/Visual Manager.
The value of Belle et Rebelle that represents me the most would be the social and environmental awareness that we and our local creators have.
Sales consultant
Hello, my name is Morgane .
I am a multi-disciplinary artist passionate about creating unique arrangements of clothing and accessories.
Since I was young, fashion and design have always been my passions. I studied jewelry and scenography to develop my skills and creativity in these fields.
Today, I invest myself fully in my profession by constantly seeking new inspirations and experimenting with new techniques to create unique visual experiences.