Black Friday, the day of frenetic sales to which we have all become accustomed, is now being questioned by many brands and companies around the world. The goal: to redirect consumption towards more responsible practices.
What is Green Friday?
Green Friday is an alternative to traditional Black Friday. It is a day dedicated to responsible consumption and reflection on our purchasing habits. Unlike Black Friday, which encourages overconsumption, Green Friday aims to raise consumer awareness of the environmental and social issues related to the production and consumption of goods.
It is an opportunity to promote quality products, manufactured responsibly, and to support social and environmental initiatives.
How to participate in Green Friday?
- Support eco-responsible brands.
- Buy used items.
- Shop at small, local stores or markets to reduce the carbon footprint associated with shipping and transportation.
- Make donations.
Green Friday is more than just an alternative to Black Friday. It’s a movement that encourages companies to rethink their approach to consumption and move towards more ethical and sustainable practices. Ultimately, it reminds us that fashion can be beautiful, rebellious and respectful of the planet and its inhabitants.