A pattern that doesn't work
Fashion is sadly one of the most polluting industries , and for good reason: its linear system makes it ephemeral and polluting. The classic pattern, which has existed since the industrial revolution, follows these steps:
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Extraction (of often non-renewable resources)
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Transformation
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Distribution
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Use
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Waste, waste and pollution
Globally, only 6.9% of extracted resources are recirculated into the economy once used (source: Circularity Gap Report, 2025)
Result ?
Our discarded or donated clothes are now flooding Ghana's beaches . Nearly 160 tons of textile waste arrive in the country every day, creating unprecedented pollution and nuisance. These clothes are shipped from Europe and Asia to be resold on the Ghanaian black market. Overwhelmed by the quantity and lacking a recycling sector large enough to absorb it, Ghana sees its landscape transformed by mountains of textile waste. The poor quality of fast fashion clothes that are then donated are unsaleable and add to the pile.
It is urgent to have a clear government will and above all real accountability of fast fashion companies , so that they finally take responsibility for the fate of the clothes they put on the market. A solution is needed: to move away from this linear model and towards a transformation towards a circular model.
What is circular fashion?
According to the Circular Fashion Federation , it aims to extend the lifespan of clothing and footwear by adopting business and production models focused on eco-design, repair, rental, reuse, upcycling and recycling. It challenges the linear economic model by promoting more responsible and reasoned consumption.
For our part, at Belle et rebelle, we are doing what we can to rethink our ways of operating.
Here are 3 concrete actions that we have implemented!
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CARE : Take care of your clothes by consulting our Advice page:Caring for your clothes
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REPAIR : Repair your clothes with our beloved seamstress Carolina
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THRIFT SHOP : Sell local designer clothes, made in Quebec, that you no longer wear on our Facebook page: Friperie Rebelle
Belle et rebelle is a women's fashion boutique where you'll discover Quebec designer clothing, locally made jewelry , and unique accessories . It's the perfect place if you're looking for an independent boutique in Montreal that focuses on local fashion , slow fashion, and female entrepreneurship . Whether you're looking for comfortable and stylish clothing, original gift ideas, or ethical and sustainable pieces, our boutique on Saint-Hubert Street is a must-see in Montreal.