Founded in 1988 in Montreal, blush is the legacy of a dedicated entrepreneurial family with a century of combined experience in the fashion industry. In 2001, siblings Justin and Tiffany Ajmo took over their father's business, developing a global, agile and digital premium brand. Their mission is to encourage women to find self-esteem, strength and sensuality by providing fashionable and affordable lingerie without compromising on fit or quality.
